為吹?！吧隙悺碧恢?/title> <link href="/static/css/newsStyle.css" rel="stylesheet" type="text/css"/> <script type="text/javascript" src="/static/js/jquery.min.js"></script> <script src="/static/js/bdstatis.js" type="text/javascript"></script> <script type="text/javascript" src="/static/js/act/lrtk315.js"></script> <script> $(document).ready(function(){ var fcont = 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class="space10"></div> <div class="nrxz7t59pph9" id="content"> <div id="nrxz7t59pph9" class="graybg"> <div id="nrxz7t59pph9" class="news"> <div class="nrxz7t59pph9" id="newsTitle"> <h1 class="font18"><span>為吹牛“上稅”太不值</span></h1> </div> <div id="nrxz7t59pph9" class="grayline"> </div> <div id="nrxz7t59pph9" class="newssource">2017年05月09日 09:02????信息來(lái)源：http://epaper.cqn.com.cn/html/2017-05/09/content_86425.htm?div=-1</div> <div class="nrxz7t59pph9" id="newscontent"> <h2 class="newscontent"> <div><p> 美國(guó)紐約時(shí)報(bào)日前報(bào)道，有“中國(guó)長(zhǎng)壽之鄉(xiāng)”之稱的廣西巴馬，對(duì)許多病人和老人頗具吸引力。然而，宣傳有長(zhǎng)壽功能的“神力蘑菇”“長(zhǎng)壽河水”“動(dòng)物噴霧”“氧吧洞穴”等，卻令一些民眾慕名而來(lái)，失望而歸。調(diào)查顯示，一些來(lái)自長(zhǎng)壽之鄉(xiāng)的普通食品常被商家包裝成“長(zhǎng)壽食品”，堂而皇之地售賣。法律界人士指出，食品明示或暗示有治療功效，涉嫌虛假宣傳。而當(dāng)?shù)貙＜乙矒?dān)心，“長(zhǎng)壽”概念光環(huán)下的食品，被賦予了過(guò)度的健康功能，是一種對(duì)長(zhǎng)壽之鄉(xiāng)品牌的透支，也是對(duì)消費(fèi)者的不負(fù)責(zé)。</p> <p> 事實(shí)上，現(xiàn)實(shí)生活中借光名人名地名事打擦邊球給自己掙臉搞虛假宣傳的事兒很多，已成俗套。比如常見(jiàn)的廣告宣傳套語(yǔ)——“本產(chǎn)品為××大會(huì)指定用品”。乍聽(tīng)上去這話很高大上，但稍一推敲就會(huì)發(fā)現(xiàn)問(wèn)題。在商家看來(lái)，××大會(huì)是一個(gè)很有影響力的盛會(huì)，這樣高規(guī)格的大會(huì)顯然可以為自家產(chǎn)品背書(shū)。就如同出自“長(zhǎng)壽之鄉(xiāng)”的產(chǎn)品會(huì)給人造成長(zhǎng)壽聯(lián)想一樣，被高規(guī)格的大會(huì)指定的產(chǎn)品也會(huì)讓人產(chǎn)生高品質(zhì)的推定?？墒?，這種邏輯顯然是不成立的。一個(gè)汽車博覽會(huì)指定了一款飲料，但博覽會(huì)的組織者并不是飲品專家，即使該博覽會(huì)規(guī)格再高，其組織者也只是一般意義上的消費(fèi)者。他們對(duì)飲料的知識(shí)見(jiàn)解不具權(quán)威性，因而并不能作為其他消費(fèi)者的選擇參照。</p> <p> 考慮到為大會(huì)提供“指定用品”的商家指定都是花了錢的，有了這層利益關(guān)系，一下子就把“高大上”的光環(huán)遮住了。由此推定“本產(chǎn)品為國(guó)家××集訓(xùn)隊(duì)專用產(chǎn)品”“本產(chǎn)品遠(yuǎn)銷海外”“本產(chǎn)品經(jīng)過(guò)××道生產(chǎn)工序”等等宣傳語(yǔ)，依上述分析，就完全沒(méi)有什么可信度了。誰(shuí)敢保證國(guó)家××集訓(xùn)隊(duì)就沒(méi)用過(guò)低質(zhì)量的產(chǎn)品?“遠(yuǎn)銷海外”的產(chǎn)品就沒(méi)有假貨?“經(jīng)過(guò)××道工序”就一定合格?</p> <p> 如果上述廣告語(yǔ)僅僅是表述事實(shí)(即它們真的被“指定”或被“專用”)，那只能算是一句廢話，若后面還進(jìn)一步配合使用拔高自己的詞語(yǔ)，則就涉嫌虛假宣傳了。從法律角度講，這不僅侵犯了消費(fèi)者的知情權(quán)，對(duì)消費(fèi)者構(gòu)成欺詐，對(duì)其他同行而言，也構(gòu)成不正當(dāng)競(jìng)爭(zhēng)，破壞了正常的競(jìng)爭(zhēng)秩序。消費(fèi)者完全可以依據(jù)新消法追究這些企業(yè)的賠償責(zé)任，其他企業(yè)也可以起訴其不正當(dāng)競(jìng)爭(zhēng)，或者要求監(jiān)管部門進(jìn)行查處。近日，湖南省長(zhǎng)沙市開(kāi)福區(qū)食藥監(jiān)局查處了一批不合格羊奶粉，其不合格的原因，是這些羊奶粉的外包裝標(biāo)識(shí)標(biāo)簽上標(biāo)注有“補(bǔ)腎虛、養(yǎng)心肺、治消渴”等字樣，違反我國(guó)預(yù)包裝食品標(biāo)簽通則關(guān)于食品標(biāo)簽“不應(yīng)標(biāo)注或者暗示具有預(yù)防、治療疾病作用的內(nèi)容，非保健食品不得明示或者暗示具有保健作用”之規(guī)定。</p> <p> 像這家羊奶粉企業(yè)一樣因虛假宣傳被查處的案例太多了。這就是典型的因吹牛而“上稅”。如果企業(yè)真搞了虛假宣傳被識(shí)破，應(yīng)該怎么辦呢?不予理會(huì)顯然是不行的，唯一正確的做法是正視問(wèn)題，積極應(yīng)對(duì)，獲得主動(dòng)。在承認(rèn)自己有問(wèn)題并接受監(jiān)管部門處罰的前提下，還得求得消費(fèi)者的諒解，特別是要尋求與那些利益受損的消費(fèi)者達(dá)成和解。千萬(wàn)不要冒險(xiǎn)進(jìn)入法律程序，一旦訴訟展開(kāi)，企業(yè)不僅要面臨集體訴訟、巨額懲罰性賠償、高昂律師費(fèi)等自己無(wú)法掌控的風(fēng)險(xiǎn)和代價(jià)支出，還要承擔(dān)任何不利證據(jù)可能對(duì)品牌聲譽(yù)造成的傷害和損失。如果積極主動(dòng)認(rèn)錯(cuò)，把自己打扮成“犯錯(cuò)的弱者”，一定程度上或能喚起同情、理解以及品牌的親近感。</p> <p> 最后提醒一句，宣傳切莫亂弄假，吹牛早晚要上稅。那話怎么說(shuō)來(lái)著：自己說(shuō)洋蔥是水果，流著淚也要把它啃完。</p> </div> </h2> </div> <div id="nrxz7t59pph9" class="space10"> </div> <div id="nrxz7t59pph9" class="newscontent"> <div id="nrxz7t59pph9" class="xgyd"> 相關(guān)閱讀： </div> <div id="nrxz7t59pph9" class="newslist"> <div> <ul class="kxcotent"> <li><a href="/xfpl/2024-10/29/245732.html" title="警惕網(wǎng)紅產(chǎn)品裹挾青少年">警惕網(wǎng)紅產(chǎn)品裹挾青少年</a><span>（2024-10-29）</span></li> <li><a href="/xfpl/2024-10/25/245638.html" title="福建省消委會(huì)開(kāi)展滅蚊燈比較試驗(yàn) 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