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class="graybg"> <div id="nrxz7t59pph9" class="news"> <div class="nrxz7t59pph9" id="newsTitle"> <h1 class="font18"><span>別讓價格虛高真?zhèn)嗣袼逕?/span></h1> </div> <div id="nrxz7t59pph9" class="grayline"> </div> <div id="nrxz7t59pph9" class="newssource">2021年01月05日 11:28????信息來源：http://zxb.ccn.com.cn/shtml/zgxfzb/20210105/164042.shtml</div> <div class="nrxz7t59pph9" id="newscontent"> <h2 class="newscontent"> <div><p>民宿已成為當前很多人出游住宿的選擇，但部分民宿價格虛高，或存在“貨不對板”的情況。孫女士一家四口打算元旦期間前往海南三亞旅游跨年，她搜索住宿時發(fā)現(xiàn)好多民宿一晚價格過萬元。</p> <p>也許是厭倦了“千城一面”的城市固定空間，近年來人們更熱衷于選擇“見山見水、留住鄉(xiāng)愁”的民宿。這也給民宿業(yè)的快速發(fā)展提供了難得機遇。然而，部分民宿的價格離譜卻讓人“高攀不起”和望而卻步。這種有悖規(guī)律、漫天要價的野蠻生長，不僅極易誘發(fā)人們用腳投票的選擇遠離，也不利于民宿行業(yè)的良性發(fā)展，亟待以行業(yè)規(guī)范撥亂反正。</p> <p>通過搜索不難發(fā)現(xiàn)，除了三亞，元旦期間，全國多地的民宿價格普遍有所上漲。部分民宿價格甚至超過3萬元一晚，它們平時的價格卻只需幾百元至千元。民宿價格緣何如此高企，究其原因或不無主客觀兩方面的因素：一是民宿主的任性自負。在他們看來，民宿是熱門貨的剛需，我的地盤我做主。自己的院子就是等待懂它的人來住，不會依靠低價吸引顧客；二是受豪華裝修的成本影響。多數(shù)民宿主是按照收回成本的目標倒推“定價”的，一年能掙錢的時間有限，高價有利于他們盡快收回成本。</p> <p>這其實存在著急功近利的認知誤區(qū)。首先，不能正確認知和維護民宿熱。人常說“好店不過一宿”。人們選擇休閑出游，旨在賞花看景、游山玩水和放松心情，并非特別在意吃飯和睡覺，盡管這種飲食、歇息不可或缺。尤其是在親子游、家庭游成為主流的當下，人們選擇民宿，更是在于當?shù)丨h(huán)境的吸引，感受當?shù)鼐用裆畹奶攸c和特色，體會原汁原味的當?shù)厣睢＿@就需要民宿主具有適當裝修、協(xié)調(diào)景致、突出特色、招徠游客的經(jīng)營理念，而不是本末倒置地將過多精力和財力用于對民宿的過度裝修。</p> <p>其次，價格虛高不利于民宿的“薄利廣銷”。常言道“鐵打的營盤流水的兵”。對于固定投資的民宿打卡地，絡繹不絕的游客就是你走我到的“流水兵”。而讓游客能紛至沓來的重要引力，就是物有所值的貨真價實。每一處成功的民宿，都有其以自然為鄰，造就美好旅居目的地的獨特美學。且不說裝修簡約的民宿會從視覺上給人以舒緩平整，在精神上給人以放松與自由的感知，即便是巨額投資的奢華裝修，也不能指望在短時間內(nèi)就快速收回；作為民宿經(jīng)營的必要投資，必須以從長計議的長遠視角逐漸收攏成本。過度宰客的“一錘子買賣”，只會適得其反、事與愿違，不僅會嚇退游客，而且會影響口碑。</p> <p>要保持人們對民宿的 “心頭好”，必須要以質價相符的產(chǎn)品優(yōu)勢贏得游客，既要以尊重規(guī)律的價格優(yōu)勢吸睛，又要以特色民宿的經(jīng)營高地引人。境內(nèi)外諸如農(nóng)園民宿、海濱民宿、溫泉民宿、運動民宿、傳統(tǒng)建筑民宿等成功模式可資借鑒。這既需要游客用腳投票的倒逼轉型，又需要以建立行業(yè)標準和評價體系為內(nèi)容的制度規(guī)范。（中國消費者報張玉勝）</p></div> </h2> </div> <div id="nrxz7t59pph9" class="space10"> </div> <div id="nrxz7t59pph9" class="newscontent"> <div id="nrxz7t59pph9" class="xgyd"> 相關閱讀： </div> <div id="nrxz7t59pph9" class="newslist"> <div> <ul 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