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if(cont&&cont.indexOf("<p>http")==0){ cont = cont.replace("<p>",""); cont = cont.replace("</p>",""); window.location.href=cont; } } }); </script> <div> <div id="nrxz7t59pph9" class="bread"> 當(dāng)前位置：<a href="/" text="首頁">首頁</a> >><a href="/xfxx/list.html">消費(fèi)信息</a> </div> <div id="nrxz7t59pph9" class="space10"></div> <div class="nrxz7t59pph9" id="content"> <div id="nrxz7t59pph9" class="graybg"> <div id="nrxz7t59pph9" class="news"> <div class="nrxz7t59pph9" id="newsTitle"> <h1 class="font18"><span>從百度事件看售后：網(wǎng)上家電報(bào)修如何辨真?zhèn)危?/span></h1> </div> <div id="nrxz7t59pph9" class="grayline"> </div> <div id="nrxz7t59pph9" class="newssource">2016年05月05日 14:11????信息來源：http://tech.sina.com.cn/e/2016-05-05/doc-ifxryhhi8381970.shtml</div> <div class="nrxz7t59pph9" id="newscontent"> <h2 class="newscontent"> <div><p> 一、從魏則西事件看百度的網(wǎng)絡(luò)推廣</p> <p> 繼百度血友病貼吧事件之后，魏則西事件再次將百度推向輿論的風(fēng)口浪尖，成為了千夫所指的“罪魁禍?zhǔn)?rdquo;。不得不說，這次事件是公眾對百度多年來奉行的競價(jià)排名造成的不滿的一次的集體爆發(fā)。</p> <p> 人民日報(bào)微博評論稱：“魏則西事件”引發(fā)全社會(huì)震動(dòng)，政府出手對百度與涉事醫(yī)院予以調(diào)查。一個(gè)普通人的悲劇背后，是無數(shù)同樣尋找生的希望的家庭仍在承受傷害。無論搜索引擎還是醫(yī)院，當(dāng)其獲得公眾信任，就有必須肩負(fù)的公共責(zé)任。市場需要良心，責(zé)任面前沒有借口，資本再逐利，也要對生命懷有最起碼的敬畏。</p> <p> 利益重要還是良心重要，恐怕在當(dāng)今中國企業(yè)追求的價(jià)值觀中恐怕很難下定論。</p> <p> 然而百度因推廣競價(jià)排名獲得的巨大收益由來已久。</p> <p> 數(shù)據(jù)顯示，2011年至2015年，百度網(wǎng)絡(luò)營銷收入部分占比基本都在公司全部收入的96%以上，百度幾乎全部收入來源于網(wǎng)絡(luò)營銷，多年來模式一直未變。而醫(yī)療商業(yè)推廣獲得的利益更是占比頗豐，指望此次事件之后，百度也放棄一切消費(fèi)者醫(yī)療商業(yè)推廣業(yè)務(wù)著實(shí)難矣。</p> <p> 與此同時(shí)，對于谷歌的處理也被網(wǎng)友翻了出來。與百度形成對比的是，</p> <p> 美國谷歌公司因?yàn)檫`規(guī)發(fā)布醫(yī)療廣告，曾被重罰5億美元。難怪，百度出事后，網(wǎng)友更懷念大洋彼岸的谷歌。</p> <p> 二、通過百度搜索看家電“售后”</p> <p> 筆者作為一名家電行業(yè)的觀察者，對家電售后市場一直也頗為關(guān)注。近些年，消費(fèi)者因在網(wǎng)上找家電售后維修爆發(fā)出的問題屢見報(bào)端，不少消費(fèi)者一味盲目相信網(wǎng)上搜索到的售后維修公司，造成家電沒修好，還花了不少冤枉錢的后果。此次魏則西事件后，雖然醫(yī)療行業(yè)的搜索或?qū)⒚媾R被迫改變，那我們通過百度搜索看到的家電售后又是什么呢?</p> <p> 筆者通過百度搜索“售后”、“維修”、“家電維修”、“家電售后”等行業(yè)關(guān)鍵詞后發(fā)現(xiàn)，果不其然，排名最靠前的清一色的為推廣鏈接，個(gè)別在首頁顯示的網(wǎng)站，在通過安全瀏覽器查看時(shí)，竟然還紅色提示為危險(xiǎn)網(wǎng)站，而其他能打開的均為第三方或不知名的售后維修服務(wù)公司，雖然無法一一驗(yàn)證其真實(shí)、正規(guī)和專業(yè)性，但通過推廣獲得的搜索結(jié)果還是頗受筆者懷疑。</p> <p> 三、家電售后維修市場的亂象</p> <p> 隨著家電行業(yè)銷售利潤的壓縮，售后成為家電企業(yè)盈利來源之一，家電維修時(shí)，往往存在價(jià)格與服務(wù)不透明問題，收取遠(yuǎn)程送貨費(fèi)、打孔費(fèi)、支架費(fèi)已經(jīng)成為行業(yè)規(guī)則。不少存在夸大產(chǎn)品問題、額外收費(fèi)、亂收費(fèi)等亂象不斷;同時(shí)預(yù)約維修點(diǎn)往往存在響應(yīng)時(shí)間慢，拖延服務(wù)時(shí)間等問題。此外，服務(wù)人員素質(zhì)參差不齊、小病大修、漫天要價(jià)、質(zhì)量問題等現(xiàn)象經(jīng)常出現(xiàn)，給消費(fèi)者造成了諸多困擾。</p> <p> 近年來，雖然家電廠商在售后服務(wù)上花費(fèi)巨大，但市場終端仍大聲疾呼不盡如人意。</p> <p> 國內(nèi)少部分企業(yè)采取自建售后團(tuán)隊(duì)，但是人員成本較大。而大部分家電企業(yè)的售后都交給了第三方負(fù)責(zé)，這樣也存在諸多問題：一是配件層層代理轉(zhuǎn)包，到顧客手里時(shí)價(jià)格虛高;二是維修工人素質(zhì)參差不齊，顧客消費(fèi)體驗(yàn)差，這也會(huì)造成企業(yè)品牌形象受損。</p> <p> 四、網(wǎng)上如何找正規(guī)售后</p> <p> 如果家里的電器出了毛病，建議先看使用說明書，別小看說明書，其實(shí)很多簡單的問題都可以通過它找到答案。如果確實(shí)需要通過電話或網(wǎng)絡(luò)查找家電售后維修信息，一定要去品牌官方網(wǎng)站查詢，核實(shí)清楚后再聯(lián)系報(bào)修。品牌售后服務(wù)人員上門維修時(shí)，一般會(huì)著公司統(tǒng)一服裝，佩戴工作牌，以便接受監(jiān)督。消費(fèi)者接受維修服務(wù)后，切記保存好維修記錄并索取收費(fèi)項(xiàng)目的消費(fèi)憑證，以便維權(quán)。上海在規(guī)范上門售后維修方面的經(jīng)驗(yàn)值得借鑒，其要求上門維修家電須有服務(wù)證，否則消費(fèi)者有權(quán)拒絕。</p> </div> </h2> </div> <div id="nrxz7t59pph9" class="space10"> </div> <div id="nrxz7t59pph9" class="newscontent"> <div id="nrxz7t59pph9" class="xgyd"> 相關(guān)閱讀： </div> <div id="nrxz7t59pph9" class="newslist"> <div> <ul class="kxcotent"> <li><a href="/xfxx/2025-2/24/248771.html" title="“中華美食薈”3月17日啟動(dòng) ">“中華美食薈”3月17日啟動(dòng) </a><span>（2025-02-24）</span></li> <li><a href="/xfxx/2025-2/24/248770.html" title=" 成人乳粉新國標(biāo)實(shí)施“掛羊頭賣牛奶”亂象走向終結(jié) "> 成人乳粉新國標(biāo)實(shí)施“掛羊頭賣牛奶”亂象走向終結(jié) </a><span>（2025-02-24）</span></li> <li><a href="/xfxx/2025-2/24/248764.html" 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